Last updated: June 17, 2026

1. About This Policy.

Sereniti Analytics Inc. (“Sereniti”, “we”, “us”, or “our”) takes the protection of your privacy very seriously. This Privacy Policy (the “Policy”) explains how we collect, use, and disclose (collectively, “process”, “processed”, or “processing”) your Personal Information when you use the website https://sereniti.ca (the “Website”).

However, this Policy does not apply to third-party content or platforms accessible through our Website, including through third-party links or features. These third parties may process your Personal Information in accordance with their own privacy policies. We are not responsible for such processing and encourage you to review those policies carefully.

2. Your Personal Information.

For the purposes of this Policy, “Personal Information” means any information relating to an individual that directly or indirectly identifies that individual.

However, Personal Information does not include business contact information such as your name, title, or business email address. Personal Information also excludes information that has been irreversibly anonymized or aggregated in accordance with applicable laws and regulations.

When you use the Website, we may collect the following Personal Information:

• Your contact information, such as your first name, last name, email address, billing address, and telephone number, in order to identify and communicate with you;
• Technical information relating to your use of our services, such as pages viewed, session duration, clicks, and interactions with our services;
• Cookie and identifier data, as described in the section “Cookies and Similar Technologies”;
• Any other Personal Information that you provide to us or consent to disclose.

3. How Do We Collect Your Personal Information?

Directly From You.
In general, we obtain the Personal Information we need directly from you, for example when you complete registration forms, communicate with us, or use the Website.

On a Legal Basis Such as Your Consent.
The legal basis for processing your Personal Information is generally your consent, unless applicable law provides another lawful basis (for example, to comply with legal obligations or where necessary to establish, exercise, or defend legal claims).

Refusal of Collection and Withdrawal of Consent.
You have the right to refuse the processing of your Personal Information. You may also withdraw your consent at any time, subject to reasonable notice and any applicable legal or contractual restrictions, by contacting us.

Please note that if you choose not to provide certain Personal Information, you may be unable to use some features of the Website because such information may be necessary for access or functionality.

You may contact us as described in the “Contact Us” section to submit any request relating to your Personal Information.

4. Why Do We Collect and Use Your Personal Information?

We collect only the Personal Information necessary to achieve the following purposes:

• Providing support to Website users;
• Responding to your questions, requests, comments, or complaints;
• Preventing and detecting fraud, abuse, or suspicious activities;
• Conducting statistical analyses and market research;
• Delivering targeted or personalized advertising, measuring its effectiveness, and presenting relevant offers and content, including on third-party platforms, subject to your prior consent;
• Protecting our legal rights and complying with legal and regulatory obligations;
• Any other purpose for which you have provided consent, including newsletter communications.

We do not use automated decision-making processes, including profiling, for decisions that produce legal effects concerning you.

We use only anonymous and aggregated data for the purpose of improving our products. Your Personal Information will not be used for artificial intelligence development or research purposes.

5. With Whom Do We Share Your Personal Information?

Sereniti does not rent or sell your Personal Information to third parties and will not share it without your consent unless required by law or for the purposes outlined above.

We may share your Personal Information as follows:

With Our Employees.
As part of their duties, our employees may need access to your Personal Information, for example when assisting you. Access is limited to what is necessary for the performance of their responsibilities.

With Our Strategic Partners.
Sereniti may share your Personal Information with its partners, service providers, and suppliers where necessary to fulfill the purposes described above.

Subject to your prior consent, Sereniti may share certain Personal Information (such as advertising identifiers, browsing data, interaction data, and cookie-related information) with third-party advertising partners for targeted advertising, retargeting, campaign performance measurement, and audience analysis.

When sharing Personal Information with third parties, Sereniti implements reasonable contractual and technical safeguards, including data processing agreements, to ensure the confidentiality of such information.

These third parties may be located outside your country of residence, in which case Sereniti takes appropriate measures as described in the section “Where Do We Transfer Your Personal Information?”

Where Required by Law.
Sereniti may disclose your Personal Information if required by law or if it believes in good faith that such action is necessary to:

a) comply with the law;
b) comply with a lawful order of a court or authority;
c) comply with legal proceedings;
d) protect Sereniti’s rights or property;
e) enforce agreements with you;
f) prevent fraud or other unlawful activity; or
g) protect the safety of users or the public.

Business Transfers.
We may share your Personal Information without your authorization where required in connection with mergers, acquisitions, bankruptcies, asset sales, or similar transactions.

In such circumstances, we may disclose some or all of your Personal Information to the relevant third party (or its advisors) as part of a due diligence process.

6. Where Do We Transfer Your Personal Information?

The Personal Information we collect is stored in secure systems that may be hosted on servers located outside your province, territory, or country of residence, including in the United States.

We may also engage agents and service providers located outside Canada.

We strive to protect Personal Information under our control, including information entrusted to agents and service providers, regardless of where they are located.

We limit access to Personal Information to what is necessary for the performance of assigned functions and implement contractual safeguards, including data processing agreements and privacy impact assessments, where required by law.

These measures may include robust and effective security safeguards designed to protect your Personal Information.

If you have any questions about international transfers of Personal Information, please contact us.

7. How Do We Protect Your Personal Information?

Appropriate Security Measures.
We implement appropriate administrative, technical, and physical safeguards based on the sensitivity of the information involved.

Personal Information under our control is accessible only to authorized individuals who are bound by confidentiality obligations and require access to perform their duties.

Our safeguards include:

• Restricted access to facilities and Personal Information;
• Encryption of data in transit and at rest (TLS/SSL);
• Access and permission management;
• Activity logging;
• Security incident response procedures;
• Maintenance of internationally recognized privacy and security certifications;
• Privacy breach notification processes in accordance with applicable laws.

Sereniti is committed to promptly addressing identified vulnerabilities.

However, no method of Internet transmission or electronic storage is completely secure or error-free. Accordingly, we cannot guarantee absolute protection against unauthorized access, interception, or misuse.

You acknowledge that the security of online transactions and communications cannot be guaranteed and that you provide information at your own risk.

Children's Privacy.
Sereniti does not knowingly process the Personal Information of children under the age of 14.

If you believe that Personal Information relating to a child has been collected, please contact us as described in the “Contact Us” section.

Security Incident Management.
In the event of an actual or suspected unauthorized access to confidential information or systems, Sereniti will implement a formal process to contain, investigate, remediate, and document the incident in accordance with applicable laws.

If Sereniti determines that unauthorized access has occurred and that you are affected or may suffer harm, we will notify you promptly.

Following the discovery of unauthorized access, Sereniti will take immediate steps to:

(i) terminate the unauthorized access;
(ii) manage and mitigate its consequences; and
(iii) develop measures to prevent similar incidents in the future.

8. Retention and Destruction.

Your Personal Information will be retained only as long as necessary to fulfill the purposes for which it was collected, to serve Sereniti’s legitimate interests, or to comply with applicable legal, tax, or regulatory obligations.

At the end of the applicable retention period, we will endeavor to securely destroy or anonymize the information in accordance with our internal retention and destruction policies.

When determining retention periods, we consider:

• The amount, nature, and sensitivity of the Personal Information;
• The risk of harm from unauthorized use or disclosure;
• The purposes for which the information is processed;
• Whether those purposes can be achieved by other means;
• Applicable legal, tax, and regulatory requirements.

9. What Are Your Rights?

Depending on applicable laws, you may have certain rights regarding your Personal Information, including:

• The right to access your Personal Information;
• The right to correct inaccurate Personal Information;
• The right to data portability;
• The right to withdraw consent, where applicable.

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section.

We will endeavor to respond to requests within thirty (30) days.

You may also file a complaint with Sereniti’s Privacy Officer if you are dissatisfied with how we process your Personal Information or comply with this Policy.

You may also have the right to file a complaint with a privacy commissioner or other competent privacy authority.

10. Cookies and Similar Technologies.

A cookie is a small text file stored on your computer, mobile device, tablet, or other device when you visit an online service.

Other tracking technologies, such as web beacons and tracking pixels, may also be used for similar purposes.

For the purposes of this Policy, all such technologies are collectively referred to as “Cookies.”

Any Personal Information collected through Cookies is protected with the same level of confidentiality as other Personal Information held by Sereniti.

Strictly Necessary Cookies.
These Cookies are essential to the operation of the Website and cannot be disabled in our systems.

They may include login authentication, electronic billing, or functionality required for navigation and continuity of a browsing session.

Non-Essential Cookies.
With your consent, Sereniti may also use non-essential Cookies.

Functionality Cookies.
These Cookies help personalize and improve your experience by remembering preferences such as language or communication settings.

Analytics Cookies.
We may use analytics Cookies to understand Website traffic patterns and improve Website performance.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout?hl=en

Advertising Cookies.
Subject to your prior consent, we may use advertising Cookies to deliver personalized advertising, measure campaign effectiveness, and create lookalike audiences.

You may withdraw consent at any time through our cookie consent banner or browser settings.

Managing Cookies.
Except for strictly necessary Cookies, we will place Cookies on your device only with your consent.

Such Cookies will be retained for a maximum period of thirteen (13) months after placement, after which consent will be requested again.

Cookies may also be managed or disabled through your browser settings.

Please note that disabling Cookies may affect certain Website functionalities.

For more information about managing Cookies, visit:
https://allaboutcookies.org/

11. Contact Us.

You may contact us to exercise your rights or if you have questions regarding our privacy practices, procedures, or policies.

Our Privacy Officer is responsible for overseeing compliance with this Policy and handling privacy-related requests and complaints.

Privacy Officer
Sereniti Analytics Inc.
Email: legal@sereniti.ca

12. Changes to This Privacy Policy.

We reserve the right to amend this Policy at any time and encourage you to review it regularly.

Any updates will be posted on our Website and will become effective upon publication.

If we make material changes, we will notify you by posting a notice on our Website or by email.

In all other cases, the posting of an updated version of this Policy on our Website, or your continued use of the Website, will constitute notice of and acceptance of the revised Policy.